Book "Itoshiro Yohinten Monogatari: A Small Business Unearthing Regional Treasures"
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The story from the founding of Itoshiro Apparel Store to April 2025 is meticulously detailed. Please pick up a copy and read it.
Starting in September 2025, we will be holding events related to the publication, so please join us. Details can be found here.
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"The Itoshiro village, with a history spanning from the Jomon period, is located across mountains and mountains, on the border between Gifu and Fukui prefectures. The author, Kaori Hirano, moved to this place and is the owner of "Itoshiro Apparel Store," which revives ancient traditional working clothes with a modern sensibility. She creates clothing using straight-cut patterns and fabrics dyed with indigo and local plants that they cultivate themselves. This is the story of a woman's entrepreneurship who fell in love with the life and people of Itoshiro, inherited traditions, created beautiful clothes, and lives a vibrant and fulfilling life."
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I was energized by the resilient spirit of Kaori-san, who made up her mind, envisioned her path, and, at times, expressed her struggles, yet steadily moved forward. ──Mayu Tsuruta, Actress (Recommendation) |
(From Fujin no Tomo website)
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Released on September 26, 2025
Author: Kaori Hirano
Price: 1,870 yen (tax included)
Size: B6 format
Pages: 280 pages
Available for purchase on Amazon and Fujin no Tomo-sha.
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失われつつあった
日本古来の服の知恵と心を学び
次の世代へつなげたい
縄文から続く山間集落・石徹白（いとしろ）で、
地域に伝わる衣服を復刻、リデザインしています
「直線裁断」布に無駄のない形
「藍染・草木染」この土地で育つ植物で染めています