Book "Itoshiro Yohinten Monogatari: A Small Business Unearthing Regional Treasures"
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It details the full story of Itoshiro Yohinten’s founding up to April 2025. (*No instructions for making clothing are included.)
Please pick up a copy and give it a read.
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“There is an Itoshiro settlement that has existed since the Jomon Period, located beyond the mountains on the border between Gifu and Fukui prefectures. The author is Kairyō Hirano of Itoshiro Yohinten, who moved to this area and revives traditional farm clothing using modern sensibilities. They use indigo they grew themselves and fabric dyed with local plants to create clothing using straight-line cutting. This is the story of a woman who fell in love with Itoshiro’s way of life and its people, carries on traditions while creating beautiful clothing, and lives a bright, free-spirited life as an entrepreneur.”
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We drew energy from Kairyō’s resilient spirit, as she forged ahead with her vision, sometimes voicing doubts along the way. ──actress Mayu Tsurutarecommendation |
(From the Fujin no Tomo website)
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Released on September 26, 2025
Author: Kairyō Hirano
Price: 1,870 yen (tax included)
Size: Shikuban
Pages: 280 pages
amazon and Fujin no Tomo Publishing also offer it for purchase.
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失われつつあった
日本古来の服の知恵と心を学び
次の世代へつなげたい
縄文から続く山間集落・石徹白（いとしろ）で、
地域に伝わる衣服を復刻、リデザインしています
「直線裁断」布に無駄のない形
「藍染・草木染」この土地で育つ植物で染めています