Winter photoshoot

We would like to take photos of people wearing the clothes we make in the scenery of Itoshiro.

That has been my dream since I started Ishiteshiro Clothing Store.

When I first started, I didn't have a lineup to coordinate, I didn't have anyone I could ask to take photos, so I only had a vague idea.

Since then, we have developed tops that can be worn with "Tatsuke," and as we have accumulated a collection of natural dyed and indigo dyed clothing, we are now able to create a complete coordination.

Furthermore, thanks to the wonderful cooperation of the people I have asked to create the website, I have been able to shoot with the same team for the past five years.

I'm just happy that what I envisioned has come true like this.

The clothes we make could only have been born in Itoshiro, and we feel great joy in being able to represent our roots in the Itoshiro region.

The other day, the morning was cloudy and we had to wait for the sun to come out, so it was cold, but in the afternoon the sun started to shine and the contrast between the white and blue was beautiful.

After that, the sky cleared up and it was dazzling.

I'm sure it was difficult for the models as the snow was reflecting light so brightly that they couldn't open their eyes, but we were able to take lots of wonderful photos.

In fact, both of the models are farmers who live in Itoshiro. I am really happy to have people from this area as models.

It's created here, compiled here, and sent out from here.

I want to continue doing this in the future. I feel that way again.

The photos taken this time are scheduled to be released in early autumn this year, so it's still a while away, but please look forward to them.