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Me & My Itoshiro Yohinten Vol.11 -Yuka Matsuo-

In this "Customer Interview" segment, we ask customers who regularly purchase clothes from Ishiteshiro Clothing Store to introduce us to their favorite items and their own activities.
This time, we have a staff member from Itoshiro Clothing Store, Yuka Matsuo, who moved to Itoshiro from Kagoshima and has been working here since September.

Name: Yuka Matsuo
My favorite item: Black merino sweater (gray)
Years of use: 2 months
Height: 153cm



──Please introduce yourself and tell us about your work and activities.

I have been working as a salesperson at Itoshiro Clothing Store since September. I was a salesperson in Kagoshima until May of this year, and first came to Itoshiro as an intern in June. I was very impressed by the cleanliness of the air and the deliciousness of the water.
When I first came into contact with the clothes at Ishiteshiro Clothing Store, I felt a strong attachment to the clothes, which are dyed with plants provided by nature and contain the wisdom of our ancestors, without any waste. I started working there with the desire to deliver these clothes to as many people as possible, with all my heart.


──How did you find out about Ishiteshiro Clothing Store?

I first learned about the brand because my older brother and his wife (who appeared in the previous Me & My) were regular customers. I had heard that they made "nice clothes in a nice place," and when I saw their clothes on social media, I thought of Itoshiro and the place.


──Please tell us about your favorite items. When, where, and where do you usually wear them?


It's a black merino sweater. I have it in two colors, gray and brown, so I wear it almost every day. I'm from Kagoshima, so I'm not used to the cold, and I was very surprised at how cold it was in Itoshiro. The black merino sweater is warm even on its own, and it's light and soft, so I think I'll be able to stay warm this winter. I'd like to buy the white one next and complete my collection of all colors!


(Ladies' sweater) Black Merino/3 colors available

──Please give us a message for Ishiteshiro Clothing Store!

Rather than being a part of Itoshiro Clothing Store, I would like to leave a message for our customers. I am truly grateful to live in Itoshiro. Thanks to the warmth of the people and the blessings of nature, I feel like I am living here, rather than just living here. I would like to share the charms of this place, including the clothes, from my own perspective. First of all, we will be holding a POPUP in Tokyo and Nagoya this winter, so I would be very happy if you could meet us then.



Yuka Matsuo
Salesperson at Ishitoshiro Clothing Store

Born in Kagoshima in 1988, she has 15 years of experience as a salesperson. She moved to Itoshiro at the end of August 2022. Since September, she has been working in various fields, including sales and PR, as a staff member at Itoshiro Clothing Store.