POP UP will be held at "Udatsu Agaru" from October 8th to 16th
We will be holding a pop-up at "Udatsuagaru" in Mima City, Tokushima Prefecture. This is the only opportunity in Shikoku, so if you're in the area, please come along.
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The Itoshiro Clothing Store POP-UP, which was well received at Udatsuagaru (Takahashi Store) last year, will thankfully be held again this year!
Itoshiro Clothing Store is located in Itoshiro, a village on the border between Gifu and Fukui prefectures. The store creates products every day based on the traditional clothing styles of the region, learning about the folk clothing that has been passed down in the area, adding a touch of modern creativity, and hoping to pass them on to the next generation.
In addition to the standard "Tatsuke" and "Hakama" series, this season's lineup includes wool, black merino wool, linen, and other items that are perfect for the changing of the season. Based on the principle of creating products with a visible background that can be used in various situations in daily life, the brand uses local plants as much as possible, and is dyed with natural dyes and indigo, with each piece of fabric carefully and lovingly dyed by hand.
I hope that you will take this opportunity to discover clothes that you have likely come across but have never had the chance to find before.
We look forward to seeing you all there.
□ Itoshiro Clothing Store In the Itoshiro area,
Learn the wisdom accumulated by our predecessors,
Straight-cut clothes that Japanese people have been making since ancient times,
It has been redesigned to suit modern lifestyles.
Clothes that don't waste fabric.
The idea of dyeing with the colors of plants found in this area is
It calms our minds when we are involved in creating things.
And to those who wear these clothes,
I hope you can experience this abundance and the blessings of nature.
Ishitoshiro Clothing Store【https://itoshiro.org/】
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Ishitoshiro Clothing Store POP-UP at Udatsu Agaru Date and Time
October 8th (sat.) – October 16th (sun.)
11:00-17:00
*Closed on October 11th (Tue.) and 12th (Wed.)
Location
-Everyone's Cultural Complex Garden-
Udatsu Rising (WEEKEND TAKAHASHI STORE)
156 Wakimachi, Wakimachi, Mima City, Tokushima Prefecture