"The Tale of Itoshiro Department Store" will be published on September 26th.

"The Story of Itoshiro Clothing Store: A Small Business Unearthing Local Treasures" will be released on September 26th. This book contains a more detailed and in-depth account written by the owner, Kaori Hirano, based on her one-year serialized articles in "Fujin no Tomo."

Click here to pre-order on Amazon.
Click here to pre-order from Fujin-no-Tomo-sha.

Please do read it.

Also, we will be holding an event to commemorate the publication.

Please come and join us. Click here for details and to apply.

＜Book description＞

The Itoshiro village, with a history dating back to the Jomon period, is located beyond mountains after mountains, on the border of Gifu and Fukui prefectures. The author, Kaori Hirano, is the owner of "Itoshiro Clothing Store" who moved to this land and is reviving the traditional working clothes (noragi) with a modern sensibility. She creates clothes using indigo cultivated by herself and fabrics dyed with local plants, employing straight-cut patterns. This is the story of a woman entrepreneur who fell in love with the life and people of Itoshiro, inherited its traditions, creates beautiful clothes, and lives a vibrant and fulfilling life.