[Press Release] Itoshiro Hosiery Store Embarks on New Challenge: "Sukeshichi" Guesthouse Project Begins, Renovating an Old Folk House - Aiming to Provide a Guesthouse Where Guests Can Experience Itoshiro's Traditional Lifestyle and Food Culture

                                    
January 27, 2025
Itoshiro Yohinten Co., Ltd. 

Itoshiro Yohinten's New Challenge
"Sukeshichi" Project for Renovating an Old Folk House into an Inn Begins
~Aiming to Create an Inn Where Guests Can Experience Itoshiro's Traditional Lifestyle and Food Culture~

Itoshiro Yohinten Co., Ltd. (Head office: Gujo City, Gifu Prefecture; Representative Director: Kaori Hirano) has been working to preserve and revive the "clothing" traditions passed down in Itoshiro. We are now embarking on a new challenge, launching a project to create "Sukeshichi," an inn where guests can experience Itoshiro's traditional lifestyle and food culture.

 <Project Overview>
"Sukeshichi" is a plan to renovate an existing old folk house in Itoshiro and offer it as a private rental inn. Guests will be able to experience the traditional lifestyle and local food culture amidst Itoshiro's rich natural environment.

 <About Crowdfunding>
We will be conducting a crowdfunding campaign to bring this project to fruition. Details are as follows: 

Start Date and Time: February 2, 2025 (Tuesday) 10:00 AM
End Date and Time: March 9, 2025 (Sunday) 11:59 PM

Platform: Local Crowdfunding OCOS
Project Page: https://www.oco-s.jp/project/itoshiro

[Return Contents (Example)]
We offer the following returns to those who support us:
・Accommodation voucher for "Sukeshichi" inn
・Popular clothing from Itoshiro Yohinten (bottoms, cardigans)
・Itoshiro local specialties (tea and coffee made with barnyard millet)
・Online shop coupon
*Please see the project page for details.

The 150-year-old folk house "Sukeshichi" before renovation

Post-renovation image

[Contact Information for Inquiries Regarding This Matter]
Itoshiro Yohinten Co., Ltd.　Contact Persons: Akihide Hirano, Kaori Hirano
TEL: 0575-86-3808 (Weekdays 10:00 AM - 4:00 PM) Email: info@itoshiro.org