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Director Akihide Hirano won the "Hometown Creation Grand Prize" Excellence Award

Akihide Hirano, one of our directors, was selected for the 2022 Hometown Creation Grand Prize and received the Excellence Award.

The store was evaluated comprehensively not only for its Ishiteshiro Clothing Store, but also for its efforts in the area, such as small-scale hydroelectric power generation and promoting relocation.

Here is a long interview (video) by the Gifu Shimbun , so please take a look if you are interested.

This achievement is the result of all the efforts of the local people. This region is becoming increasingly depopulated, and it will be difficult to continue as before if we continue doing the same things as before. I have the utmost respect for the efforts of all the local people who are working on "community development" through trial and error in this difficult situation.

Although there is only a little we can do as Itoshiro Clothing Store, after listening to this interview, I have come to realise that we want to work hard to put into practice a way of manufacturing, working and living that values ​​the spiritual richness that remains in Itoshiro, away from a society that seeks excessive convenience.