[On sale June 14th] A feature article on Ishiteshiro Clothing Store has been published in the special edition of Kurashi no Techo, "Fashion and Living."

The special edition of Kurashi no Techo, "Oshare to Kurashi" (Fashion and Living), was released yesterday, June 14th. In a special feature titled "How to Make Itoshiro's Hakama Pants," the magazine introduces information about Itoshiro Clothing Store and how to make hakama over eight pages.

The special feature of the first issue of "Kurashi no Techo" (1948) was "Straight-cut designs that can be made without patterns," and this will be the first time since the first issue that it has published a method for making straight-cut clothing.

I was deeply impressed when I read the words of Mr. Hanamori, the founder of "Kurashi no Techo". I believe that the clothes that Itoshiro Clothing Store makes, and the clothes that I learned about from my grandmothers, are exactly like this.

"What is fashionable?
It's not related to the everyday life, it's just a casual pastime,
This is something that can only be done by people who have time and money.
Isn't it possible to think of it like this?

Such fashion,
It's true that it may exist in this world.

However, such
If you spend money, you can become beautiful.
I don't have time, so I can't dress up.
If it's a pastime that has emerged from your everyday life,
We don't think we need to think about fashion.

I guess that's not what true fashion is.

If you seriously think about your life,
Everyone can have a little more fun and be a little more beautiful.
I'm sure you would want to live there.

The heartbreaking efforts to seek something better and more beautiful.
We would like to call it stylish in the truest sense of the word.
I would say that this is the power that will shape the world of tomorrow.

Yasuji Hanamori
Style Book, Summer 1946, Editorial

In Itoshiro, they would wear a narrow-hemmed "tatsuke" kimono, a stylish happi coat with a kasuri pattern, and a bright pink or green sash to help them work hard, and head out to plant rice or work in the mountains. I've heard that they would sometimes put a compact in their obi and touch up their makeup while they worked. Even in times when they were desperate to get a meal, they would always be thinking about how to look beautiful and dress well so they could enjoy their days.

Hanamori-san describes his "heart-breaking ingenuity in pursuit of ever more beautiful things" as the basis for his creations of "tatsuke" and "hakama," which were made with careful consideration of how to make cool and efficient items using fabrics at hand. I would love for many people to get to know these items.

I believe that this is a gift of wisdom given to us by our ancestors, the wisdom to live a rich life.

Kaori Hirano, Owner of Ishitoshiro Clothing Store

At the Ishitoshiro Clothing Store, on June 25th and 26th,
An exhibition and a talk event to commemorate the publication of a special edition of Kurashi no Techo will be held in Yanaka, Tokyo.

For further details, please see the link below.